This guy's gums are infected. I think he may have gingivitis. But he doesn't know. He's just innocently showing off his grills.

How cute.

There are consequences to ignorance and hastiness all around us.

I wonder if he thought about gingivitis when he was picking out his grills. He was thinking they are cool. Why is it we don't think of consequences anymore?

Lot's of people are dying for keeping their eye on what's cool.

We've got our eye set on what's cool. I'm in advertising, I know that's true more than ever. But what is my responsibility to it. How do I shape cool? How do I affect uncool?